Drawing for Business and Strategy

Instructor: Ben Crothers
Bring more clarity and persuasion to your business communications with simple and practical drawing techniques.
Upcoming classes:
Thursday 25 November 2021, 9-11am AEDT
Thursday 25 November 2021, 7-9pm AEDT
Thursday 20 January 2022, 9-11am AEDT
Thursday 20 January 2022, 7-9pm AEDT
100% satisfaction. Love it or your money back.
 (average rating)
Train your team. Book a private session.

"Since telepathy isn’t a thing yet, we consultants still need to rely on words and images to convey our work. Ben helped us immensely by teaching us how to capture ideas in sketches, and tell stories by drawing them. As an experienced facilitator he handled our diverse group with ease and charm."

Tim Buesing, Group Creative Director, Publicis Sapient

"Impressed at how far I could progress in such a short space of time. Ben is an encouraging and engaging facilitator."


Draw your way to better business communications

  • Are you and your team getting lost in complexity and ambiguity in your business?
  • Is everybody drowning in too much corporate jargon, too many bullet points, and too many PowerPoint slides?
  • Are your team and stakeholders just not 'getting on the same page'?
  • Are you looking for ways to make your presentations more attention-grabbing and eye-catching?

This class will equip you to:

  • Using simple patterns and structures to help clarify the essentials of business communication, such as strategy, plans, audiences, opportunities, and solutions.
  • Use visual metaphor in powerful ways to frame (and reframe) problems, insights and solutions, for influence and action.
  • Visualise intangible and conceptual elements like systems, processes, decision factors, and stakeholder relationships.

Be just as good at the whiteboard, as you are at the keyboard

Whether you’re at a startup, a consultancy, a school, in government or a multinational enterprise, these skills help you be the one to bring clarity and focus out of the complexity. This class is great for:

  • Designers and consultants who need better ways to communicate with clients and stakeholders
  • Managers, project managers and program managers who need to help get teams un-stuck, and to prioritise their work better
  • Facilitators who want to add to their toolkit
  • Change managers who have to help teams tackle large tricky programs of work
  • Scrum masters, agile coaches and agile practitioners, who want to improve their teams’ ways of working

Serious value for serious changemakers

You’re investing in your success as a leader, intrapreneur and changemaker. We take that investment seriously, by packing serious value into this class. This class gives you access to:

  • 2 hours of real-time interactive instruction with Ben Crothers, a master of the whiteboard marker, with over 15 years of facilitation, illustration, training and strategy experience, plus author of Presto Sketching and Draw in 4
  • Your questions answered, throughout the class time
  • Advice for how to apply these methods to your specific situation
  • An ongoing community of changemakers on the Bright Pilots Slack channel

15 years of experience

Class outline

We want you to be confident in what you will gain from this class. Here's a detailed look at what you can expect.

1. Introductions and warm-up

Introducing your instructor; warm-up sketching activity; class content and outcomes overview.

2. Applying simple drawing to business and strategy

Introduction to ways and benefits of using simple drawing in pitching and client meetings, formulating strategy, explaining systems and complex concepts, team dynamics, and planning.

3. Drawing the basics

Sketch along with the instructor, and learn how to draw just about anything (figures, faces, objects, scenes) with more confidence, in a light economical way.

Individual activity: Sketch your world of work

4. Harnessing visual metaphor

Continue sketching along, and learn a 4-step process to frame (and reframe) research insights, problems and opportunities.

Individual activity: Draw your challenge as a visual metaphor

5. Mapping systems and processes

Some ways to create a common model and visual reference for complex systems and processes.

6. Mapping strategy and solutions

Some ways to visualise business strategy, product strategy, problems and solutions, and business transformation.

Individual activity: Map your organisation

7. Mapping teams and stakeholders

Some ways to visualise teams and plans, stakeholder relationships, and decision dynamics.

Individual activity: Map your team

8. Wrapping up

Recapping the main points in the class, final Q&A, as well as some next steps and resources.


This class costs $180 (AUD) and includes:

  • 2 hours of real-time interactive instruction with Ben Crothers, a master of the whiteboard marker, with over 15 years of facilitation, illustration, training and strategy experience, plus author of Presto Sketching and Draw in 4
  • Your questions answered, throughout the class time
  • Advice for how to apply these methods to your specific situation
  • An ongoing community of changemakers on the Slack channel

Not sure about timezones?

All class times are shown at Australian Eastern Standard Time (AEDT), GMT+11. As a guide: 5pm Sydney (AEDT) = 8am London (BST) = 9am Paris (CET) = 12am San Francisco (PDT) = 3am New York (EDT). Check your local time at worldtimebuddy.com.

100% Satisfaction

We are so confident that you will love this class that if you don’t we will give you your money back. Simply contact us within 5 days of the class.

Train Your Team

Learn with your team at a time that works best for you. We offer discounts for non-profits and for bookings of over 10 people. Find out more.

Impact-driven learning

We’re not flipping burgers here. Leading yourself and others to make a real difference in the world takes more than watching a bunch of online videos. This class is different:

Ben Crothers

Ben has been involved in design since before Netscape ruled the www, and in digital strategy for about the last 10 years.

Ben is currently Principal Facilitator at Bright Pilots, and spends a lot of his time teaching design techniques, running strategic workshops, and helping teams be more creative and to focus on the right things.

Previous to Bright Pilots, Ben was a Principal Designer at Atlassian, a design consultant at Second Road (a strategic innovation consultancy), and directed several projects to help companies and government departments be more creative in solving complex problems for their customers and communities.

Above all, Ben wants everyone to be just as good at the whiteboard as they are at the keyboard, to be better at thinking, communicating, and solving problems visually. He has taught drawing for UX design and business regularly at General Assembly, and has packed years of experience, practical tips and exercises into his book Presto Sketching: Simple Drawing for Brilliant Product Thinking and Design.

He enjoys pandemic lockdown-friendly pastimes like abstract painting, gardening, and baking.

Ben Crothers

Our leading classes equip you with essential tools for the modern world of work.


Participate from anywhere in the world through your web browser.


Designed with impact in mind, with engaging activities and discussions.


Hosted live by an expert trainer, to tailor discussion and answer your questions.

Frequently asked questions

Do you have a question that isn't answered here? Please send an email or start chatting.

How much does it cost?

This class costs AU$180. We offer discounts for non-profit organisations, and for bookings of over 10 people.

How long is the class?

Each class runs for 2 hours in real-time. The classes take place online and are limited to 10 people per class.

What drawing ability, or materials do I need?

You will need some blank paper (either looseleaf office A4 paper or a sketchbook is fine), a pencil, and a black marker of some sort. You can use a tablet (e.g. iPad) if you want to. Even zero drawing ability is totally OK... and you'll be impressed at the drawing ability you already have ;).

What happens after I sign-up?

You’ll receive a welcome email and a link to a short questionnaire to help us get to know what you most want to get out of the class. This helps us to  tailor the class to your circumstances and needs as much as we can.

What software do I need to install?

We use the video conferencing platform Zoom. You can use a tablet to draw if you like (e.g. an iPad and a drawing app like Procreate or Concepts), but a marker and paper is perfectly fine.

Do I need to do any preparation before the course?

The only preparation you need to do is to complete a brief questionnaire sent with your welcome email, as well as thinking about any specific situations at work where you think drawing might help.

How interactive is the class?

This class is very interactive; you will be drawing along with the instructor, as well as doing a range of individual activities. You'll be prompted to share your drawing at some points during the class, but you don't have to if you don't want to :). There will also be plenty of time for questions and discussions.

What happens after the class?

You will receive a Certificate of Completion to promote your new credentials. You will also receive links to any resources available, and an invitation to the Bright Pilots Better Meetings Slack community.

You can use this community as a way of keeping in touch with others who attended the class with you, as well as ask questions, give and get advice, and share resources.

What if I register but can no longer attend?

We understand that sometimes things come up and plans need to change. If you can no longer make it to a class, please email us at least 48 hours prior to the class and we will gladly reschedule your registration for a future date. Cancellations that do not take place prior to the 48 hours will not be eligible for credit.

Other classes on offer

Build your leadership known-how and 21st Century skills with these other Bright Pilots classes.

Better Meetings for Strategy and Planning

Learn to lead better strategy meetings to clarify your vision, purpose, success, and direction.

Better Meetings for Collaboration and Engagement

Learn to lead more collaborative meetings that harness the strengths of participants and keep them focussed and engaged.

Learn more

Better Meetings for Discovery and Innovation

Learn to lead better brainstorming meetings that generate creative ideas and remove obstacles to innovation.

Learn more

Better Meetings for Alignment and Decisions

Learn to lead better action-oriented meetings that end in consensus with clear outcomes and accountability.

Learn more

Intrapreneurship: Innovating in Complex Organisations

Learn to navigate organisational barriers to take innovation from idea to implementation.

Learn more

Problem Framing for Product and Service Teams

Learn how to build shared understanding from research results, and formulate more compelling problem statements for better solutions.

Learn more

Ready for better work?

One third of your life is spent working. Why not make it better?

Once a week we'll help you and your team make the most of this time with tips and resources to do your best work.

You can unsubscribe at any time. Your privacy is our priority.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.