Tips and Techniques
November 4, 2021

Elevator Pitches for Meetings

You can help attendees know why they should attend your meeting by completing this sentence.

Imagine if all meetings were products, and whoever wanted you to turn up to their meeting, had to sell it to you first.

Of course, every meeting should have a purpose and an agenda. But even then, sometimes you can still be left thinking… why? Why should I come to the meeting? Why should all of us come to the meeting?

I’m a big fan of framing products, services - anything, really - as a value proposition. It goes something like this:

This meeting will help [person/team/group] to [achieve result/solve problem] by [action/task/activity].

Take a look at what meetings you have today. Could you write a value proposition sentence for each one? If not, I want to give you permission to ask someone else, before going to the meeting, so that it’s clear.

I want to give you permission to give your team permission to ask each other, so that it’s clear.

Project Insurance Pack

You need to set up your team to succeed. These 3 meeting guides will help you do just that. Included in the pack:

Project Kick-off Meeting Guide

Get a shared understanding before the project begins.

Project Pre-Mortem Meeting Guide

Identify what might go wrong and how you will avoid it.

Problem Framing Meeting Guide

Clarify the 'why' behind what your project is really for.

Starting a project?

We'll send you our best-practice guides to start on the best foot. Once a week you'll also receive tips and details on new classes to help you lead better meetings.

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